"ROCK OF LOVE WITH BRET MICHAELS" FINALE DREW 5.4 MILLION VIEWERS

VH1, a unit of Viacom's MTV Networks (NYSE: VIA, VIA: B), has ended its 21st consecutive quarter of growth among total viewers with a bang. Sunday night's (9/30) 9:00 PM finale of "Rock of Love with Bret Michaels," earned a 4.0 in the key 18-49 demo, the second highest rated telecast in VH1 history.

The episode in which Poison frontman Bret Michaels chose Jess averaged 4.1 million viewers in the demo and attracted 5.4 million total viewers. The final episode was the #1 program on cable for the night, as well as the #1 non-sports program on cable for the week. In addition, the finale ranked as the #3 non-sports telecast on ad-supported cable for the entire year-to-date among P18-49 viewers.

Throughout the quarter, "Rock of Love with Bret Michaels" averaged a 1.4 P18-49 demo rating and consistently ranked among the top programs on all of cable on Sundays. Overall, the series averaged 2.1 million total viewers.