Don Broco’s Newest Video is Definitely Dark

Don Broco released a music video for “Pretty,” a hilariously dark clip which can be seen below:

"The guys in DON BROCO are a handsome bunch and we all thought it'd be hilarious if they ripped their faces off," says "Pretty" director Benjamin Roberds of Dominar Films. "It was the first idea I came to and quickly wrote it off as too over the top but kept coming back to it until I finally sent it over to them. I think the guys went through the same struggle because we went through a few other concepts before coming full circle back to this idea. I guess it was an insane idea that was just too tempting to not take all the way."

"When we read the treatment, we were in absolute stitches," says lead vocalist Rob Damiani. "The concept was just so mental we had to do it. Ironically, the lyrics for 'Pretty' are darker than the actual video. It's about reaching the point of inebriation where it doesn't matter that the person you're physically attracted to is a despicable human being. You're still going to try and go home with them."