Steelheart coffee?

Was at the local Ralph's grocery store last night getting some coffee so I could be awake for my morning Twitter abuse from Roadrunner Records. And behold, I look up and see on the top shelf, SteelHeart Coffee. I snapped a quick photo with my non-iphone cell phone and then had to buy a bag of each. It was a bit more expensive than other bagged coffee, but not any bag of coffee has a topless Miljenko Matijevic [SteelHeart frontman] on the bag. Anyways, the aroma from the coffee is pretty intense, gotta finish up my current coffee before I brew a batch of SteelHeart up.