Avenged Sevenfold Singer Says “It’s Hard to Stay Relevant”

In a recent interview with The Charlotte Observer, Avenged Sevenfold singer, M. Shadows, said that he embraces innovative forms of marketing and ways of selling his band’ music.

"It's hard to stay relevant," he said.

After watching a Guns N’ Roses reunion performance last year at Coachella, Shadows remarked that today’s generations of Metal fans are quite different than previous generations:

"[GUNS N' ROSES is] playing songs that are part of my childhood and it's dead on the barricade," said Shadows, who couldn't recall seeing one rock T-shirt at Coachella this year.

"There's no doubt to where music is going," he said. "The one thing I've seen with rock music in particular is they've been reluctant to change. If you go see a hip-hop show or a Coachella or Lollapalooza, artists are doing new and inventive things. It's a disadvantage to rock if you don't have artists pushing the boundaries or partaking in new ways to promote music."

Avenged Sevenfold is currently touring in support of their seventh album, “The Stage,” and will be the supporting act for Metallica on the band’s nation-wide tour this summer.

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Lindsay OConnor     May 06, 2017