Unreleased ABSU Song Featured On Adult Swim
Adult Swim has debuted an unreleased song today as part of its' singles series. You can check out "Hall of the Masters" here.
Along with all-new songs, three pieces of original video content will be featured on the Kia Soul-branded custom website, including exclusive interviews from The Hives and Flying Lotus, as well as a music video for Wavves, all produced by Adult Swim. "Since the launch of the Soul in 2009 music from many different genres and time periods has played an important role in many of our marketing activities and has helped to raise our profile and make Kia one of the fastest-growing car companies in the U.S.," said Michael Sprague, vice president, marketing & communications, KMA. "Partnering with Adult Swim for the third year was a natural fit for us and helps Kia engage with music fans who are young and young-at-heart in yet another fun and appealing way. "We're really excited to once again be partnering with Kia Motors for year three of our singles program," said Jason DeMarco, vice president of strategic marketing and promotions for Cartoon Network and Adult Swim. "This year we took a big step and decided to have an entire summer of free music - 12 straight weeks of free music from some of our favorite artists! Come back every week for new free music, and hopefully you'll love your summer as much as we do!"
In addition to the 12 sponsored weeks, Adult Swim will offer fans a bonus track and corresponding exclusive interview from Death Grips that will complete the program during the week of September 10 and ease music lovers out of the summer season. For good measure, the network will also add an exclusive music video from The program will be promoted via on-air and online spots that drive to the website when the first track is live on June 18, and will continue throughout the duration of the program as new tracks and content is added. Specific track information from each artist will be announced in the coming weeks.
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Tags: Absu, Adult Swim
Jason Fisher July 09, 2012
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