Dr. Pepper servers can't handle load from Chinese Democracy fans

Guns N' Roses fans have waited 15 years for the release of Chinese Democracy, but it seems the extra day for the free Dr. Pepper has become tiresome. Back in March, Dr. Pepper bet everyone in America a free soda that Guns N' Roses couldn't release its latest album, "Chinese Democracy," by the end of 2008. Yesterday, Nov 23, Guns N' Roses fulfilled its' end of the bargain and delivered the album exclusively through Best Buy stores.

It seems Dr. Pepper wasn't prepared for the high demand for the free offering. The company website today reads "We are experiencing high traffic and are updating our servers. Please try again later or contact our consumer relations at 1-800-696-5891."

"We never thought this day would come," Tony Jacobs, Dr. Pepper's vice president of marketing, said in a statement. "But now that it's here, all we can say is: The Dr. Pepper's on us." - so they announced everywhere that for one day only, you could register to receive a free bottle of Dr. Pepper on their website. Problem is they were obviously ill planned for their flood of traffic - and expectantly crashed their servers. Even their toll free phone line was jammed, where callers were waiting for hours to get in on the free soda.

"Dr.Pepper" was the 4th most searched for term on Google today, followed by "dr pepper chinese democracy" as the 5th, and other variations taking up the 6th, 8th, 9, and 10th spots. The news of the free Dr. Pepper has taken over the news on television and radio too - offering a great chance at promotion -- if they could pull it off.

To help you out so you don't need to visit multiple pages, try these:
http://www.drpepper.com/freeDrPepper/address.php or this one http://www.drpepper.com/freeDrPepper?icamp=hp_dpfree_coupon
Good Luck!


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Tags:  dr. pepper, Guns N' Roses, Chinese Democracy, axl rose, promotion

jason    November 24, 2008